Digital-Marketing

🕹️Digital-Marketing

Marketing:- Communicating the value of a product, Service, or brand to customers.

💊What is Digital Marketing?

digital

✅ Key Components of Digital Marketing:

👉 Search Engine Optimization (SEO):

👉 Search Engine Marketing (SEM):

👉 Content Marketing:

👉 Social Media Marketing (SMM):

👉 Email Marketing:

👉 Affiliate Marketing:

👉 Influencer Marketing:

👉 Analytics and Data Tracking:

🧠 Requirements of Digital Marketing?

Philip Kotter-“( the science and art of exploring father of creating and delivering -marketing)”

🎯What is Marketing Strategy

🎯Digital Marketing Strategy

🧁 Five PS

🎯Swot Analysis

🎯Aim of Digital Marketing

🎯Benefits of Digital Marketing

Websites

🧱 Basic Components of a Website:

Component Description

📱 Types of Websites:

👉 Static Website

👉 Dynamic Website

👉 E-commerce Website

👉 Social Media Website

🌐What is a Domain?

A domain is the name or address of your website that users type into their browser to visit your site.

✅ Example:

✅ How it works:

✅ Types of Domains:

✅ Domain Name Providers:

🖥️ 2. What is Hosting? Hosting is the space on a server (computer) where your website’s files (HTML, CSS, images, databases) are stored and served to visitors.

✅ How it works:

✅ Types of Hosting:

✅ Hosting Providers:

🔧 What Do You Need to Create a Website?

🧩 Essentials:

🛠️ Steps to Make a Website Live:

🌍 Evolution of the World Wide Web 🔹 1. Web 1.0 – The Static Web (1990–2004) ✅ Key Features:

🛠 Technologies:

📌 Example:

🔹 2. Web 2.0 – The Social Web (2004–2015) ✅ Key Features:

🛠 Technologies:

📌 Example:

🔹 3. Web 3.0 – The Semantic Web (2015–present) ✅ Key Features:

🛠 Technologies:

📌 Example:

🔮 4. Web 4.0 – The Intelligent/Connected Web (Future) ✅ Predicted Features:

📌 Possible Trends:

🌍 Top Global Search Engines

👉 Search Engine Website Description

✅ 1. Google Search Console (GSC)

📌 What is it?

🔍 Key Features of Search Console:

Feature: What It Does

🧠 Why Use Search Console?

✅ 2. Google Analytics (GA)

📌 What is it?

⚠️ The latest version is Google Analytics 4 (GA4), which replaced Universal Analytics.

🔍 Key Features of Google Analytics:

Feature: What It Does

📊 Example Data You Can Get:

🔧 What You Need to Set Them Up

📌 Google Search Console:

*Go to: https://search.google.com/search-console

📌 Google Analytics:

🌐 What is SEO?

🧠 Why SEO is Important

💰 * Free Traffic: Unlike ads, you don’t pay for clicks. 🔍 * Increased Visibility: Higher rank = more people see your site. 👥 * Better User Experience: SEO improves site structure and content. 📈 * More Leads & Sales: More visibility means more business opportunities. 🌎 * Global Reach: Rank anywhere in the world, 24/7.

🔍 How Search Engines Work (Basic Process)

📂 Types of SEO

Type Description Focus Area

📈 Major SEO Ranking Factors (According to Google) Factor Details

🛠️ Basic SEO Checklist ✅ On-Page SEO:

✅ Off-Page SEO:

✅ Technical SEO:

✅ Local SEO (for businesses):

🛠️ Tools Used in SEO

Tool Purpose

💊 Organic SEO (Search Engine Optimization)

Organic SEO refers to the process of optimizing your website naturally, so it ranks higher in unpaid search results over time

📌 It’s called “organic” because results grow naturally through relevance and quality, not money.

📈 Benefits of Organic SEO:

💸 2. Inorganic SEO (Paid Search / SEM)

Inorganic SEO refers to paid methods (ads) used to appear in search results, commonly known as Search Engine Marketing (SEM) or PPC (Pay Per Click)

📌 It’s “inorganic” because you pay to instantly appear at the top of search results.

📈 Benefits of Inorganic SEO:

🧠 Best Strategy?

✅ What is Keyword Analysis?

Keyword analysis identifies the search terms (keywords) that your target audience uses when looking for products, services, or information related to your business.

📌 It helps you understand user intent and optimize your content, ads, and strategy to reach the right audience

“🧠 Why is Keyword Analysis Important?”

💊Use Keyword Research Tools 👉Find real search data using tools like:

Free Tools Paid Tools Google Keyword * Planner SEMrush Ubersuggest * Ahrefs Google Trends * Moz Keyword Explorer AnswerThePublic * KWFinder

“Apply Keywords in Marketing Strategy”

🌐 Off-Page Optimization in SEO — Full Explanation

✅ What We Do in Off-Page Optimization

  1. Backlink Building (Link Building) Getting high-quality backlinks from other websites is the core of off-page SEO.

🔗 Backlinks = “Votes of confidence” from other websites.

👉 Techniques:

🔍 Crawlers of Reputed Search Engines

  1. Google- Googlebot Crawls, Googlebot-Mobile, Googlebot-Image, Googlebot-Video
  2. Bing (Microsoft)- Bingbot, AdIdxBot

🛡️ Why Do Crawlers Matter in SEO?

💊Content Pilagrism Tools

👉 Articles Write tools

👉 Seo Rank check tools

📢 Google Ads – Explained

💡 What is PPC (Pay-Per-Click)?

✅ How Google Ads PPC Works 👉 Choose Keywords:

  1. Create Ads:
    • Write a headline, description, and add a link to your landing page.
  2. Bid on Keywords:
    • You set a maximum bid you’re willing to pay per click.
  3. Ad Auction:
    • When someone searches, Google runs an auction and decides which ads to show based on:
    • Your bid
    • Your ad quality score
    • Relevance and landing page experience
  4. Pay Only for Clicks:
    • You’re only charged when someone clicks on your ad, not for impressions.

🔍 Types of Google Ads Campaigns

🔧 Tools to Use with Google Ads

💰 Bidding System in Google Ads

Google then uses this information during the ad auction to decide:

🧱 Structure of Google Ads (Hierarchical Format)**

  1. 🔲 Account
    • This is your overall Google Ads account.
    • Linked to your email, billing, and business settings.
    • Each advertiser has one or more ad accounts.
  2. 📂 Campaigns
    • A campaign contains one or more ad groups.
    • You define:
    • Goal (e.g., sales, leads, traffic)
    • Budget
    • Bidding strategy
    • Network (Search, Display, YouTube, Shopping)
    • Location targeting
    • Start/end dates
    • Ad scheduling
  3. 🗂️ Ad Groups
    • Each campaign has one or more ad groups.
    • An ad group:
    • Groups related keywords
    • Shows specific ads based on those keywords * You define the target keywords and match types. * Example: In a campaign for sweets, you may have:
    • Ad Group 1: “Diwali Sweets” → Keywords like diwali mithai, buy festive sweets
  4. 📢 Ads
    • The actual ads that appear to users (text, image, or video).
    • Each ad includes:
    • Headline
    • Description
    • Display URL
    • Final URL (landing page)
    • Optional: Sitelinks, Callouts, Structured Snippets
  5. 🔑 Keywords (for Search Campaigns)
    • Keywords trigger ads based on search intent.
    • Use match types:
    • Broad Match (buy sweets online)
    • Phrase Match (“buy sweets online”)
    • Exact Match ([buy sweets online])

Different Types of Extensions

  1. Sitelink Extensions- Add extra links below your main ad to different pages on your website.
  2. Callout Extensions- Add short, non-clickable phrases highlighting benefits or features.
  3. Structured Snippet Extensions- Show specific features or categories of your product/service.
  4. Call Extensions- Add a clickable phone number to your ad.
  5. Location Extensions- Show your business address with a map link.
  6. Affiliate Location Extensions- Used by brands to show nearby retailers that sell your product.
  7. Price Extensions- Display the price of specific products or services.
  8. App Extensions- Link directly to your mobile app for download.
  9. Promotion Extensions- Highlight limited-time offers, discounts, or special deals.